To celebrate 30 years of the iconic Milk Mustache, we reimagined the campaign for a new generation, turning everyday milk lovers into stars. Our mobile photo studio hit the road from LA to Boston, capturing 15,000+ portraits and surprising fans with huge, ad-ready posters. From Van’s Warped Tour to influencer and celebrity events, from milk mustache filled social feeds to massive OOH takeovers, this campaign blended old-school print with modern social buzz. The result? Viral portraits, walls full of milk mustaches, Got Milk back in pop culture, and press across CBS, FOX, WSJ, Forbes and much more. Nostalgia never tasted so fresh.