To celebrate 30 years of the iconic Milk Mustache, we reimagined the campaign for a new generation—turning everyday milk lovers into stars and putting Got Milk? back in pop culture. Our mobile photo studio hit the road from LA to Boston, capturing 15,000+ portraits and surprising fans with huge, ad-ready posters. From Van’s Warped Tour to influencer and celebrity events, from milk-mustache-filled social feeds to massive OOH takeovers, the campaign blended old-school print with modern social buzz and earned press across CBS, FOX, WSJ, Forbes, and more. The result: 3B+ impressions and a measurable business impact—helping drive a +2.63% increase in milk consumption vs. the last 5-year average, while total U.S. consumption was down -2.26%. Nostalgia never tasted so fresh.