Latinos have helped shape America in monumental ways—so why are less than 3% of U.S. monuments dedicated to them?

Latinos Monumentales flips the script by honoring everyday Latino trailblazers—like Cristina Amaya in gaming, Fanny & Nelson Grane in music, and Paula Madrigal in the arts. Using the viral Fake Out of Home trend, we created hyperreal 3D monuments and dropped them into iconic American landscapes—from Hollywood to the Golden Gate Bridge.

Launched on TikTok and Instagram during Hispanic Heritage Month, the campaign reimagined what a monument can be—and who deserves one.

Because when contributions are monumental, the recognition should be too.

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