"Real is Back" celebrates the resurgence of authenticity in our relationships. It highlights the crucial moments we share with family, friends, and loved ones, calling us to abandon the artificial and rediscover genuine human connections lost amidst the chaos of modern life.

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The "Real is Back" campaign invites everyone to rediscover what is real and true by reconnecting with people IRL. Around a glass of milk, the most significant moments arise: a family breakfast, a birthday celebration, or any regular Tuesday when a latte with friends becomes a therapeutic session, where conversation flows and connections strengthen. Wherever there’s milk, there are moments to share, come together, and create lasting memories.

Because with milk, every glass becomes an opportunity to live and share genuine and real moments.

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