Chick-fil-A employees and guests share experiences of care and community
Client:
Chick-fil-A
Project:
The Little Things
What does an iconic brand famous for its Southern heritage have in common with Hispanics? A lot, but Hispanics didn't know it. So we drew on the shared values of generosity, hospitality and a sense of community expressed through the "little things" that team members do for their guests every day to turn casual interactions into a deep connection.
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