CHICK-FIL-A GUESTS AND TEAM MEMBERS BUILD UNEXPECTED FRIENDSHIPS BASED ON CARE AND RESPECT.
Client:
Chick-fil-A
Project:
The Little Things
What does an iconic brand famous for its Southern hospitality have in common with Hispanics? Everything! To prove this to them we drew on the shared values of respect, generosity, hospitality and a love of community expressed through the little things los pequeños detalles. Team Members such as Maria do this for their guests every day, turning casual interactions into a deep connection.
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