Inspired by the ‘always-watching neighbor’, a typical fixture in Hispanic culture, our character Irene, takes it upon herself to feed her curiosity regarding the local community’s steady rise in life as a result of the flexibility to earn as Dashers. Through intrigue and relatability, the campaign comedically showcases how DoorDash provides options to those who possess a drive to support their families. Allowing Dashers to work when they want and earn on their terms, so they can be there for their families during the moments that matter.