Getting the U.S. to discover and savor Mexico’s #1 mineral water since 1928.
Client:
Peñafiel
Project:
What’s All The Fizz About
We leaned into the freakout feeling when someone finds out that the iconic Peñafiel is now available in the U.S. - prompting a “what’s all the f.. about?!” from onlookers and passersby. Because it is not the fuss. It's the fizz.
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